Holiday marketing 2020: think outside the digital toolbox

Though most of 2020 has been a rollercoaster, there's still something to celebrate - the holiday season.

From stocking up for Christmas, Hanukkah, or Kwanzaa dinners to celebrating New Year's Eve, people typically flock to their local stores and restaurants this time of year.

But peak season also brings with it a surge of competition. To stay top of mind during the holidays, you need to stand out from the crowd. Here are a few unique (low-cost!) ideas for promoting your company during the holiday rush - starting with print marketing.

End of year budgets are tight...maybe more so this year than ever. So, don’t worry about spending on pricy, traditional print advertising. Instead, focus on marketing that's affordable and impactful, such as personalized postcards and other creative collateral. And, because fewer businesses use these channels, you're more likely to get noticed. Not only does it keep your brand top of mind, but it also increases your return on investment.

Keep your customers coming back all season long with these 6 simple retail marketing ideas that remind them of all your business has to offer. From postcards, brochures and flyers to calendars, mugs and clothing, you're sure to find a way to stay top of mind over the holidays.

1Promote holiday news with postcards

Whether a virtual cookie-decorating party or personal shopping appointments, get creative to get customers excited about your products and offerings.

End of year budgets are tight...maybe more so this year than ever. So, don’t worry about spending on pricy, traditional print advertising. Instead, focus on marketing that's affordable and impactful, such as personalized postcards and other creative collateral. And, because fewer businesses use these channels, you're more likely to get noticed. Not only does it keep your brand top of mind, but it also increases your return on investment.

Postcards

Hand out postcards in person, send via direct mail, or pack with shipped orders for a sweet surprise.

2Highlight holiday specials with brochures

Another way to appeal to holiday customers is to introduce a selection of seasonal products or services.

Spas can offer a rejuvenation package that helps customers feel fabulous for the new year. Restaurants might offer a list of seasonal drinks or desserts made with festive ingredients. And retail stores could offer a themed giveaway - think, the 12 days of Christmas.

Brochures that highlight your holiday specials are one way to spread the word. Not only can you display them in your brick-and-mortar shop, office, and local community centers, but you can mail them to potential customers and send them home with shoppers.

Brochures

Spread the word about holiday specials, limited-time offerings, and service updates.

3Prepare clients for next year with custom calendars

Everyone is already excited for 2021 - build on customer enthusiasm for the new year with customized calendars. Add on-brand imagery and personalized dates to remind your best customers of upcoming sales, holidays, and more. Calendars are effective (and affordable!) ways to stay top of mind all year long - they're often displayed in high-traffic areas, so your customers will constantly be reminded that you're open for business.

Calendars

Keep your brand top of mind...beyond the holiday season.

4Show lasting gratitude with personalized mugs

Sending Christmas cards to clients is a common practice. But once the holidays are over, your card (most likely) gets thrown away. Personalized mugs, on the other hand, get used on a daily basis, making them a lasting medium for a thank-you message. Mugs can also make great gifts for employees, who might use them outside the office and attract attention to your brand.

Personalized mugs

Customers can use branded mugs to stash pencils or sip coffee.

5Attract return business with flyers

The holidays are a busy time of year, so you're sure to see a lot of foot traffic from both new and returning customers in December. But a whopping 70% of retail shoppers and restaurant-goers never come back for more...talk about a lost opportunity.

Seasonal flyers are a fantastic, cost-effective way to encourage one-off customers to come back. Before the holiday season, order a large quantity of flyers promoting an enticing bounce-back offer that's only valid after the holiday rush. Throughout the season, display them prominently, and send one home with everyone who walks through the door or places an online order.

Flyers

Find a template that suits your small business, or design your own.

6Get the word out with wearables

One of the easiest ways to extend the reach of your small business is to give away free clothing and accessories. These gifts act as traveling advertisements, showcasing your brand and logo wherever wearers go.

Tote bags are sure to make an appearance at grocery stores and local markets, while drawstring backpacks are great for hiking excursions, beach days, and bike rides. Branded T-shirts offer even more real estate to advertise your business and make customers feel like part of your community, and custom face masks are a very 2020 way to stay top of mind (and help keep shoppers safe).

Tote bags

Let your customers do the heavy lifting and showcase your brand everywhere they go.

Ready to make your holiday marketing stand out? Here's what to do next:

  • Design promotional postcards
  • Spread the word about new offerings
  • Update brochures with holiday specials
  • Use flyers to encourage return customers
  • Say 'thank you' with an on-brand gift
  • Hand out branded calendars for 2021
  • Give logoed merch to your best customers

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