4 steps to using leave behinds in your marketing
Make a lasting impression - whether you're replacing a leaky pipe, painting a house or shoveling someone's walkway - with leave behinds. Leave behinds are an easy, affordable marketing strategy for all kinds of small business owners - especially in-home service providers. And they're exactly what they sound like: an item that gets left behind with a customer once your service is complete.
At their core, leave behinds serve as reminders of your business and leave customers with all of the information they need to contact you. And beyond that, your leave behinds should have some kind of value for customers - that's why practical items like pens, magnets and tote bags work so well. If you're leaving behind something inexpensive, like a business card or brochure, consider including a coupon or offer to encourage customers to hang on to it. In addition to encouraging repeat customers, leave behinds can be used as tools to gather feedback, reward customers and spread awareness about your business.
8 leave behind items:
- Traditional marketing materials: Brochures, Business cards, Door hangers, Magnets, Stickers
- Promotional items: Pens, Tote bags, Hand sanitizer
Here's how small business owners in the home improvement industry can use leave behinds to encourage returning customers, spread the word about your brand and make a professional impression. Get started in 4 steps:
- Choose the leave behinds that best suit your purpose.
- Customize your marketing leave behinds.
- Add a personal touch.
- Decide how to distribute.