Branding
Branding is the way your small business shows up, from your logo design to your tone of voice. And great branding matters – it’s what makes an impression on customers and distinguishes you from your competitors. Whether you already have a brand style guide or want to create one, the articles on this page will help you take your branding to the next level.
How restaurant branding shapes where Americans eat and drink (survey)
Americans order from restaurants all week, in all sorts of ways. But with prices rising and income growth slowing, diners […]
How to make a custom stamp for business branding and promotion
The custom stamp is the single most cost-effective tool for physical branding – from packaging and labels to loyalty cards […]
The Brand Identity Prism: What it is and how to use it
The Brand Identity Prism, also referred to as Kapferer’s Brand Identity Prism, is a well-known marketing model that visualizes the […]
How to create a brand style guide: Best practices, examples, templates
A brand style guide keeps your brand from feeling like it changes its personality every time you post, print or […]
How to create cohesive branding for your small business
Many small businesses do their best to stay consistent, yet tiny mismatches slip through – a slightly off shade on […]
What is brand equity and why it’s important for your business
Branding may feel complicated, but the big idea is simple. Brand equity is the reputation-powered value that adds to what […]
What is brand identity? Develop a great one with our free downloadable worksheet
Brand identity is the special sauce that makes your business instantly recognizable and memorable. Just like your personal identity makes […]
How to develop a branding strategy for your business
Creating a strong branding strategy is one of the most important steps you can take to grow your business. An […]
Learn the power of niche marketing: Loyalty, trust and visibility
Trying to appeal to everyone often ends up pleasing no one. Many small businesses lean on broad branding, hoping that […]
The psychology of colors in business: 11 colors and what they mean for your brand
The colors you choose for your brand are a form of communication, influencing customer attention, emotion and trust. This guide […]
Grow your business with brand authenticity: Balancing creativity and commercial success
Growing a small business can feel like a trade-off; the more orders or clients you take on, the less time […]
Understanding the psychology of branding: How to connect with customers
Everything in our environment was designed with psychology in mind. You may not realize it, but even the cool-toned lights […]
11 eco-friendly brands that put the planet first
As we — as individuals, corporations and businesses — become more aware of how we are affecting the planet, eco-friendliness […]
Store branding ideas: storefront and in-store
In the fiercely competitive retail landscape, store branding isn’t just about aesthetics—it’s a strategic imperative. It’s the secret sauce that […]
What is a brand typeface? Understanding typography in search of a unique brand font
A brand typeface is a font that represents your business. But out of the thousands available online, how does one […]
Social media style guide: what it is and how to get started
Your brand is more than just how it looks and its content, it’s also about tone of voice and consistency. […]
What is branding and how to harness the power of it
While branding is a broad concept and it may seem daunting, understanding it is key to a successful business—especially for […]
Restaurant branding: the complete guide
Restaurants are all about the experience. From your marketing to your menu to your main courses, your restaurant branding communicates […]
Perfume branding: the ultimate guide
Perfume branding is about more than representing the company behind the fragrance—it’s about creating a personal connection with the consumer. […]
Essential guide to brand and brand identity with business examples
Making a mark on your customers’ minds is valuable. By creating a recognizable, trusted and consistent image of your company, […]
Barbiecore branding and the rise of hot pink
What comes to mind when you think of pink? Is it the color of frilly dresses, fun cocktails and Valentine’s […]
How to build your brand
We live in a world populated by elite brands. Brands like Nike, Apple and Nintendo define and shape their industries—all […]
Visual identity: everything you need to know about this essential aspect of branding
Wondering what visual identity is and why it matters? The core elements of visual identity—from your logo and imagery to […]
7 inexpensive small business brand strategies
No matter the size of your business, a strong brand helps attract customers, build trust and drive revenue. But you […]
5 rebranding tips from a successful small business
When your business grows and changes, your brand should evolve with it. But figuring out when or what to rebrand […]
Design for good: why great visual branding for nonprofits pays off
The stronger a nonprofit’s visual brand, the more likely they are to get donations, meet goals and make an impact. […]
Behind 15 of food branding’s most iconic mascots
We’re constantly surrounded by advertising, an inescapable whirl of words, colors and images. But it wasn’t always this way. Back […]
3 brands inspired by kids: see how design can help turn every idea into reality
Right alongside the rush of excitement that comes with starting a business can often be a little fear of the […]
Alliteration in brand names: An article all about alliteration
Coca-Cola, PayPal and TikTok—these names are catchy, repetitive and account for some of the best-known brands out there. Have you […]
The ultimate guide to brand pillars
There are many steps that go into creating a cohesive brand strategy, but one of the most important is your […]