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Packaging Labels

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Enhance the look of your small business packaging with custom packaging labels. Easy to peel and available on single- or multi-column rolls.
Important: Learn more about our new single- & multi-column roll styles below.
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Create stand-out packaging they’ll immediately notice.

  • NEW: Custom sizes and roll styles available
  • 4 unwind directions available
  • Easy-peel labels on rolls
  • 18 size options
  • 4 shape options – custom shapes available
  • 5 material & 3 finish options
  • Quantities from 50 to 50,000

Single- & multi-column roll styles

You can choose from 2 roll styles: single- or multi-column. Single-column rolls have one column of stickers and work with both automatic and manual applicators. Roll size is based on your label size, so depending on how many you order, your stickers may arrive on multiple rolls. Multi-column rolls have multiple columns per roll and are compatible with manual applicators. They’re always delivered on one 12.5-inch roll, so everything arrives on a single roll. The number of columns depends on the size and shape of your stickers

Easily recognizable labeling

Want to give your small business packaging a refresh or share important details about your products? Consider custom packing roll labels. From body care containers to mailers and cartons, our personalized packaging labels have got you covered. Whatever your retail, e-commerce or delivery needs, you can find print packaging labels that matches your brand.

Options to set you apart

Printed in full color, our easy-peel packaging stickers are printed on rolls and come in various shapes (including custom) and sizes. And with material options like silver or gold foil paper, durable vinyl and water-resistant plastic, your custom packaging labels can stand out on products. Use these labels to share important nutritional, cooking ingredients or disposal details.

Designing made simple

Ready to create your packaging labels? Start by exploring our gallery of fully customizable design templates. (Or, if you have a design ready to go, you can use our design upload option.) Once you’ve found a favorite design, make it yours by adding your custom details and choosing the options that work best for you. We’ll take care of the rest, professionally printing and shipping your order. Your printing package labels will arrive ready for use and ready to get noticed.

VistaPrint offers Packaging Labels design templates in assorted styles.
A roll of circular packaging labels from a crafts company.

Reviews

(420 reviews)
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Reviewed by 420 customers

Helps my packages look professional
Sep 13, 2026 | On A. | 🇺🇸 United States |
Verified Buyer
Gives them a special touch and helps people remember the name.

Fixed fast
Sep 8, 2026 | Jess V. | 🇺🇸 United States |
Verified Buyer
We made a large order and two of the items were off centered. They quickly fixed it and delivered the items before we needed them. Chat was very helpful. Shipping labels somehow also got delivered so there was confusion on that but everything was ordered and delivered and great quality.

Label Stickers
Sep 7, 2026 | Lynette D. | 🇺🇸 United States |
Verified Buyer
There work great for me. It was easy to upload my design and polish as needed on the vistaprint site.

Roll labels and postcards Jazmine Brand
Sep 7, 2026 | ghassan s. | 🇺🇸 United States |
Verified Buyer
The quality is superb and the discounts are the best around and Ronaldo mention the quality is excellent have used other online printing and discount were more but can’t match Vistaprint quality and standout of computing in products I have started my private labels food products with Vistaprint labels business cards post cards and it’s a success

Easy Ordering & Prompt Service
Sep 3, 2026 | Jacqueline C. | 🇺🇸 United States |
Verified Buyer
Placing my order online was fast and easy. My order arrived 1 week earlier than the original estimated delivery date. The items I ordered are very good quality. I will definitely continue to purchase from Vista Print.

Displaying Reviews 1-5

Work with a designer

Let us design it for you

No more guesswork. We take care of the entire design process, from brainstorming ideas to delivering the files to your account.

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Frequently asked questions

Single-column rolls have one column of stickers and work with both automatic and manual applicators. Because roll size is based on your sticker size, your order may arrive on multiple rolls. Multi-column rolls have multiple columns and are designed for manual applicators. They’re always delivered on one 12.5-inch roll, so your order will arrive on a single roll. The number of columns varies based on your sticker size and shape.

Our labels are durable and are designed to last up to 2 years.

Yes, you can. If you want to write on your labels, we recommend you pick the paper option — it’s the easiest to write on. For our silver and gold foil paper labels or plastic roll stickers, we recommend you use a permanent marker.

Not at this time.

Absolutely. Our makeup roll labels come in a variety of color options, including white, transparent and gold. While the material itself is white, our full-color printing makes it easy to print any color you’d like.

The ink used for our packaging labels is safe for indirect food contact. So as long as you place a barrier (like glass, paper or plastic) between the food and the ink, it will be safe.

Our plastic material is waterproof, but our paper material is not.

Our standard turnaround time for packaging labels is 7 business days. We do offer expedited shipping options if you need your labels sooner.

Yes, you can print your labels to unwind in a specific direction. For more details, see our Options section. Once you’re happy with your roll label design, simply select the unwind direction option before checkout.